For the last few months, Asia’s richest man Mukesh Ambani has been grabbing the spotlight in India.
It’s not because he has completed a major acquisition or cut a big philanthropic cheque, but it’s his son’s grandiose wedding celebrations that have entranced the entire nation and the world.
The pre-wedding parties, which began in March, have put the Ambani family firmly at the centre of many breakfast, lunch and dinner table conversations.
Anant Ambani, the youngest son of Mukesh Ambani, tied the knot with his long-time girlfriend Radhika Merchant at a family-owned convention centre in Mumbai on Friday, in a culmination of six-month-long festivities that have taken place across the globe.
Indian weddings can be lavish, but the sheer scale and size of the Ambani jamboree have perhaps eclipsed the celebratory fervour displayed by erstwhile royals.
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The unerring presence of Bollywood A-listers at every party, the million-dollar performances by global pop-stars like Rihanna and Justin Bieber, and a bevy of VVIP dignitaries descending upon the celebrations have been a source of endless fodder for the paparazzi.
Consider some of the global elite who made it to the functions – Meta’s Mark Zuckerburg, Samsung CEO Han-Jong Hee, Bill Gates, former US President Donald Trump’s daughter Ivanka, former UK prime ministers Boris Johnson and Sir Tony Blair, Fifa president Gianni Infantino and the Kardashian sisters.
And the list goes on.
“These are very busy people. They aren’t coming just to have fun,” James Crabtree, author of The Billionaire Raj: A Journey Through India’s New Gilded Age, told the BBC.
“What this tells you is that global business leaders believe the Ambanis are strategically important and also that they see India as a very big market.”